The Book Butterfly ? Social networks, key channels for the ...

Times are difficult in the economy, but the difficulties can also be seen as opportunities. In a globalized society like the one we should not put doors to ideas, a desire to undertake, to business.
Why quit doing business abroad? Today is meaningless, and less with the tools we have in our hands to reach more markets. Every business needs customers internationalize and search, services, business abroad.
No investment is needed extreme. Globalization brings the Internet through e-commerce, but you need to have knowledge of marketing techniques, international means of payment, logistics and international transport ? although that can compensate for doing a Master in International Trade, for example, forming in this area.
The good thing is that the tool to go from inside to outside trade, international one, is there, and gives us the Internet. Sell ​​and buy products and services through the network increases the competitiveness of enterprises and gives them access to world markets.
But eCommerce is a lot more that performing online transactions that coexist with other more traditional ways of doing business. Not just open a website where they can request quotes or place orders. Beyond e-commerce websites, social networks are also a suitable sales channel. It is what is called S-Commerce (Social Commerce).
The idea is to sell where customers are: in social networks. Knowing the market, choosing the right platform and know what is the best channel to reach potential consumers. In addition to the S-Commerce can also speak of mCommerce (mobile commerce through), tCommerce (for tablets), fCommerce (for Facebook) ? Actually could add any Commerce initial word, depending on the channel through which we sell , provided by the Internet.
Besides using the right channel, the employer should also conduct online marketing techniques that allow to grow the customer base and loyalty. For these reasons, it is essential to have a solid business and marketing, good training.

Source: http://thebookbutterfly.com/social-networks-key-channels-for-the-internationalization-of-business/

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